We were recently asked to give our opinion on how the 2020 Holiday shopping season will differ from the past years for the online magazine The Drum.
Writer Antonio Wedral explores the various reasons why we can expect this Holiday season to be much different than what we are used to. As we find out about the many challenges e-commerce brand will have to face, we also discover Covid might have revolutioned the industry forever.
Here is a small excerpt of our interview with The Drum:
“If we learned anything from the first lockdown, it’s that consumer behaviour can be affected in a variety of ways and not all of these can be predicted. We were prepared for a drop in sales when lockdown was first introduced back in March. What actually happened, however, was a slight increase in sales, which we weren’t prepared to deal with. To avoid making the same mistake twice, we are implementing a more efficient “picking & packing” method, ensuring that all stocks are updated daily to avoid disappointing our customers with Out of Stock products.”
Read the full article here!